About FamilyPlate
Our Mission
FamilyPlate was born from a simple observation: every family struggles with the same question every day— "What's for dinner?" We believe meal planning shouldn't be a source of stress, but an opportunity to bring families together.
Our mission is to end dinner debates by giving every family member a voice through our unique voting system, while leveraging AI to create meal plans that everyone actually wants to eat.
Why We Built This
Traditional meal planning apps focus on the person doing the cooking—usually one parent making all the decisions. But families are teams. When everyone has a say, meals become something to look forward to, not argue about.
We combined AI technology with family collaboration to create something unique: a meal planner that learns from everyone's preferences and gets better every week.
Our Values
👨👩👧👦 Family First
Every feature is designed to bring families together, not just feed them.
🌍 Inclusive
We support all dietary needs, cuisines, and cultures. Everyone deserves great meals.
🤖 Smart Technology
AI should make life easier, not more complicated. We keep it simple.
🔒 Privacy
Your family's data is yours. We protect it like it's our own.
The Company Behind FamilyPlate
FamilyPlate is proudly built and operated by BTW Marketing FZCO, a technology company registered in Dubai, United Arab Emirates. We are a team of product builders, engineers, and food enthusiasts who believe that the best meals are the ones shared with the people you love.
Based in the heart of Dubai, we build products for a global audience — from families in the US and Europe to households across the Middle East. Our platform is designed to be inclusive, supporting diverse cuisines, dietary needs, and cultural traditions from day one.
Join Our BETA
We're still in BETA and actively shaping the product based on feedback from families like yours. Join us and help build the future of family meal planning.
Get Started Free →